TY - BOOK AU - Sunanda TI - Factors favoring and retarding fashion KW - fashion KW - buying decision KW - clothing preferences KW - social KW - factors N2 - The aim of this paper is to investigate the elements that impact fashion and apparel preferences. Fashion is about more than just clothes; it's about standing out and being confident enough to do it. A person's wardrobe should reflect their individuality and sense of comfort. Fashion is about trying new things and taking chances. Using a variety of sources as inspiration, develop your own distinctive style. It's all about using your imagination and trying with various hues and textures. It is important for you to be able to accept your uniqueness and have the guts to stand out ER -