Loudon, David L  & Della Bitta, Albert J <br/><br/>
Consumer behavior: concepts & applications 

 - 2nd ed 
 - McGraw - Hill, New York  1984 
 - xix, 707 
<br/><br/><label>ISBN: </label>0-07-Y66418-8 
<br/><br/><label>Dewey Class. No.: </label>339.4207 Lou/Del