TY  - BOOK
AU  - Zaltman, Gerald  & Wallendorf, Melanie
TI  - Consumer behavior: basic findins & management implications
SN  - 0-471-09306-8
U1  - 339.4207 Zal/Wal 
PY  - 1979///
CY  - John Wiley & Sons, New York
ER  -