Zaltman, Gerald  & Wallendorf, Melanie <br/><br/>
Consumer behavior: basic findins & management implications 

 - John Wiley & Sons, New York  1979 
 - xvi, 684 
<br/><br/><label>ISBN: </label>0-471-09306-8 
<br/><br/><label>Dewey Class. No.: </label>339.4207 Zal/Wal