Rapp, Stan & Collins, Tom <br/><br/>
The great marketing turnaround : the age of the individual and how to profit from it 

 - Plume Book, New York  1990 
 - xiv,336 
<br/><br/><label>ISBN: </label>0-452-26749-8 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Rap/Col