TY  - BOOK
AU  - Rapp, Stan & Collins, Tom
TI  - The great marketing turnaround : the age of the individual and how to profit from it
SN  - 0-452-26749-8
U1  - 658.8 Rap/Col 
PY  - 1990///
CY  - Plume Book, New York
KW  - Commerce and Management
ER  -