TY  - BOOK
AU  - McDonald, Malcolm ; Rogers, Beth & Woodburn, Diana
TI  - Key customers : how to manage them profitably
SN  - 0-7506-4615-2
U1  - 658.812 McD 
PY  - 2000///
CY  - Butterworth-Heinemann, New Delhi
KW  - Commerce and Management
ER  -