Priemer, August B <br/><br/>
Effective media planning  a guide to help advertisers and agencies develop plans that work 

 - Lexington Books, Massachusetts  1989 
 - x,273 
<br/><br/><label>ISBN: </label>0-669-20808-6 
<br/><br/><label>Dewey Class. No.: </label>659.1 Pri