TY  - BOOK
AU  - Pingali Venugopal
TI  - Marketing channel management : a customer-centric approach
SN  - 81-7829-034-0
U1  - 658.84 Ven 
PY  - 2001///
CY  - Response Books/Sage Publ, New Delhi
KW  - Commerce and Management
ER  -