Michael J Baker <br/><br/>
Marketing strategy and management 

 - 3rd ed 
 - Macmillan Business, London  c2000 
 - xxvi,542p 
<br/><br/><label>ISBN: </label>0-333-74856-5 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Bak