Cathy Ace <br/><br/>
Successful marketing communications : a practical guide to planning and implementation 

 - Butterworth/Heinemann Publ, Oxford  2001 
 - ix,211p 
<br/><br/><label>ISBN: </label>0-7506-5027-3 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.45 Ace