TY  - BOOK
AU  - Cathy Ace
TI  - Successful marketing communications : a practical guide to planning and implementation
SN  - 0-7506-5027-3
U1  - 658.45 Ace 
PY  - 2001///
CY  - Butterworth/Heinemann Publ, Oxford
KW  - Commerce and Management
ER  -