Zeithaml, Valarie  & Bitner, Mary Jo <br/><br/>
Services marketing : integrating customer focus across the firm 

 - 2nd ed 
 - Tata McGraw Hill, New Delhi  2000 
 - xxviii,620 
<br/><br/><label>ISBN: </label>0-07-231221-1 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Zei/Bit