TY  - BOOK
AU  - Zeithaml, Valarie  & Bitner, Mary Jo
TI  - Services marketing : integrating customer focus across the firm
SN  - 0-07-231221-1
U1  - 658.8 Zei/Bit 
PY  - 2000///
CY  - Tata McGraw Hill, New Delhi
KW  - Commerce and Management
ER  -