Chernatony, Leslie de <br/><br/>
From brand vision to brand evaluation : strategically building and sustaining brands 

 - Butterworth Heinemann, Oxford  2001 
 - xvii,293 
<br/><br/><label>ISBN: </label>0-7506-4614-4 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.827 Che