TY  - BOOK
AU  - Chernatony, Leslie de
TI  - From brand vision to brand evaluation : strategically building and sustaining brands
SN  - 0-7506-4614-4
U1  - 658.827 Che 
PY  - 2001///
CY  - Butterworth Heinemann, Oxford
KW  - Commerce and Management
ER  -