Boyd, Harper W [et al] <br/><br/>
Marketing management  a strategic decision making approch 

 - 4th ed 
 - McGraw - Hill, Boston  2002 
 - xxi,594 
<br/><br/><label>ISBN: </label>0-07-231523-7 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Boy