Marketing management  a relationship marketing perspective 

 - Macmillan Business, London  2000 
 - xviii,295p 
<br/><br/><label>ISBN: </label>0-312-23186-5 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Cra