Jones, John Philip <br/><br/>
What's in a brand? Building brand equity through advertising 

 - Tata McGraw Hill, New Delhi  1998 
 - xxiii,335 
<br/><br/><label>ISBN: </label>0-07-463201-9 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.827 Jon