Rampal, M K & Gupta, S L <br/><br/>
Service marketing : concepts, applications and cases 

 - Galgotia, New Delhi  2000 
 - xxi,615 
<br/><br/><label>ISBN: </label>81-85989-56-7 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Ram/Gup