TY  - BOOK
AU  - Rampal, M K & Gupta, S L
TI  - Service marketing : concepts, applications and cases
SN  - 81-85989-56-7
U1  - 658.8 Ram/Gup 
PY  - 2000///
CY  - Galgotia, New Delhi
KW  - Commerce and Management
ER  -