Malcolm McDonald and Hugh Wilson <br/><br/>
e-Marketing : improving marketing effectiveness in a digital world 

 - Addison Wesley, New Delhi  1999 
 - xv,163p 
<br/><br/><label>ISBN: </label>81-7808-229-2 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Computer Science <br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>004.678 McD/Wil