TY  - BOOK
AU  - Malcolm McDonald and Hugh Wilson
TI  - e-Marketing : improving marketing effectiveness in a digital world
SN  - 81-7808-229-2
U1  - 004.678 McD/Wil 
PY  - 1999///
CY  - Addison Wesley, New Delhi
KW  - Computer Science
KW  - MANAGEMENT
ER  -