C H Sandge, Vernon Fryburger, Kim Rotzoll <br/><br/>
Advertising : theory and practice 

 - 11th ed 
 - A.I.T.B.S. Publishers & Distributors, New Delhi  2000 
 - xv,509p 
<br/><br/><label>ISBN: </label>81-85386-63-3 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>659.1 San