TY  - BOOK
AU  - C H Sandge, Vernon Fryburger, Kim Rotzoll
TI  - Advertising : theory and practice
SN  - 81-85386-63-3
U1  - 659.1 San 
PY  - 2000///
CY  - A.I.T.B.S. Publishers & Distributors, New Delhi
KW  - Commerce and Management
ER  -