Harper W Boyd, Ralph Westfall, Stanley F Stasch <br/><br/>
Marketing research : text and cases 

 - 7th ed 
 - All India Traveller Bookseller, New Delhi  2000 
 - xv,816p 
<br/><br/><label>ISBN: </label>81-85386-16-1 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.83 Boy