Jean-Claude Usunier <br/><br/>
International marketing : a cultural approach 

 - Prentice Hall, New York  1993 
 - xiii,494p 
<br/><br/><label>ISBN: </label>0-13-194580-7 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.848 Usu