Rajeev Batra, John G Myers, David A Aaker <br/><br/>
Advertising management 

 - 5th ed 
 - Prentice-Hall, new Delhi  2000 
 - xv,754p 
<br/><br/><label>ISBN: </label>81-203-1219-8 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>659.1 Bat