Peter Cheverton <br/><br/>
Key marketing skills : a complete action kit of strategies, tools and techniques for marketing success 

 - Kogan Page, London  2000 
 - xiv,414p 
<br/><br/><label>ISBN: </label>0-7494-3355-8 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Che