edited by Roger Barton <br/><br/>
Handbook of advertising management 

 - McGraw - Hill, New York  c1970 
 - xxviii,1049p 
<br/><br/><label>ISBN: </label>07-03966-6 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>659.1 Bar