TY  - BOOK
AU  - Grant, John
TI  - The new marketing manifesto : the 12 rules for building successful brandsin the 21 st century
SN  - 1-58799-024-5
U1  - 658.827 Gra 
PY  - 2000///
CY  - Texere, London
KW  - Commerce and Management
ER  -