Gilmore, Fiona  (ed) <br/><br/>
Brand warriors: corporate leader share their winning strategies 

 - HarperCollins, London  1999 
 - xiv, 274 
<br/><br/><label>ISBN: </label>0-638892-2 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 Gil