TY  - BOOK
AU  -  Zikmund, William  & d'Amico, Michael
TI  - Marketing : creating and keeping customers in an e-commerce world
SN  - 981-240-235-7
U1  - 658.8 Zik/d'Am 
PY  - 2001///
CY  - Thomson Learning, Singapore
KW  - Commerce and Management
ER  -