Drawbaugh, Kevin <br/><br/>
Brands in the balance : meeting the challenges to commercial identity 

 - Pearson Education Asia, New Delhi  2001 
 - x, 278 
<br/><br/><label>ISBN: </label>81-7808-439-2 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.827 Dra