Larry Percy, John R Rossiter and Richard Elliott <br/><br/>
Strategic advertising management 

 - OUP, Oxford  c2001 
 - xxi,288p 
<br/><br/><label>ISBN: </label>0-19-878232-2 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>659.1 Per