John R Rossiter, Larry Percy <br/><br/>
Advertising and promotion management 

 - McGraw - Hill, New York  1967 
 - xiv,649p figs. 
<br/><br/><label>ISBN: </label>0-07-053907-3 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>ADVERTISING <br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>659.1 Ros/Per