Khan, Kaleem Mohammed  & Khan, Mohammed Naved <br/><br/>
Facets of Indian advertising and consumer behaviour  an empirical approach 

 - Kanishka, New Delhi  2002 
 - vii,288 
<br/><br/><label>ISBN: </label>81-7391-447-8 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.83 Kha/Kha