TY  - BOOK
AU  - Wheelen, Thomas L  & Hunger, J David
TI  - Strtegic management and business policy : concepts
SN  - 81-7808-602-6
U1  - 658.4012 Whe/Hun 
PY  - 2002///
CY  - Pearson Education Asia, New Delhi
KW  - Commerce and Management
ER  -