Lillien, Gary L ; Kotler, Philip  K  & Moorthy, Sridhar <br/><br/>
Marketing models 

 - Prentice-Hall of India, New Delhi  1999 
 - xv,803 
<br/><br/><label>ISBN: </label>81-203-1475-1 
<br/><br/><label>Dewey Class. No.: </label>658.83 Lil