TY  - BOOK
AU  -  Lillien, Gary L ; Kotler, Philip  K  & Moorthy, Sridhar
TI  - Marketing models
SN  - 81-203-1475-1
U1  - 658.83 Lil 
PY  - 1999///
CY  - Prentice-Hall of India, New Delhi
ER  -