Smith, P R & Taylor, Jonathan <br/><br/>
Marketing communications:integrated approach 

 - 3rd ed 
 - Kogan Page, London  2002 
 - xvi,640 
<br/><br/><label>ISBN: </label>0 7494 3669 7 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Home Science - HD
<br/><br/><label>Dewey Class. No.: </label>658.8 Smi/Tay