John Wilmshurst and Adrian Mackay <br/><br/>
The Fundamentals of advertising 

 - 2nd ed 
 - Butterworth-Heinemann, Oxford  1999 
 - xi,384p ill. 
<br/><br/><label>ISBN: </label>0-7506-1562-1 
<br/><br/><label>Dewey Class. No.: </label>659.1 Wil/Mac