TY  - BOOK
AU  - Piercy, Nigel F
TI  - Market-led strategic change : a guide to transforming the process of going to market
SN  - 0-7506-5225 X
U1  - 658.8 Pie 
PY  - 2002///
CY  - Butterworth Heinemann, New Delhi
KW  - Commerce and Management
ER  -