Shaw, Robert <br/><br/>
Improving marketing effectiveness 

 - Profile Publ, London  2001 
 - vii, 244 
<br/><br/><label>ISBN: </label>1-86197-054-4 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Sha