Pride, William M & Ferrell, O C <br/><br/>
Marketing : concepts and strategies 

 - 10th ed 
 - All India Publishers & Distributors, Chennai  2000 
 - xxxii,666p figs.,tabs. 
<br/><br/><label>ISBN: </label>81-85502-61-7 
<br/><br/><label>Dewey Class. No.: </label>658.8 Pri/Fer