William Wells, John Burnett, Sandra Moriarty <br/><br/>
Advertising : principles and practice 

 - 5th ed 
 - Prentice-Hall of India, New Delhi  2000 
 - 562p 
<br/><br/><label>ISBN: </label>81-203-2127-8 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Home Science - Extn. Education
<br/><br/><label>Dewey Class. No.: </label>659.1 Wel