TY  - BOOK
AU  - Sheth, Jagdish N (ed) & Parvatiyar, Atul (ed)
TI  - Handbook of relationship marketing
SN  - 0-7619-1810-8
U1  - 658.802 She/Par 
PY  - 2000///
CY  - Sage, Thousand Oaks
KW  - Commerce and Management
ER  -