Tull,  Donald S  & Hawkins,  Del I <br/><br/>
Marketing research  Measurement & method 

 - 6th ed 
 - Prentice-Hall, New Delhi  2000 
 - xviii,911 
<br/><br/><label>ISBN: </label>81-203-0961-8 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.83 Tul/Haw