Aaker, David A   ; Kumar, V & Day, George S <br/><br/>
Marketing research 

 - 6th ed 
 - John Wiley, New York  c2001 
 - xvi.779p 
<br/><br/><label>ISBN: </label>9971-51-262-9 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.83 Aak