TY  - BOOK
AU  - Burnett, Ken
TI  - The handbook of key customer relationship management : the definitive guide to winning, managing and developing key account business
SN  - 81-7808-440-6
U1  - 658.81202 Bur 
PY  - 2001///
CY  - Pearson Education Asia, New Delhi
KW  - Commerce and Management
ER  -